Digital Media Manager Job Description
MoC is seeking a Digital Media Manager to support MoC Media Team comprising Sportswriters, Videographers, Photographers and Graphics Designers, thereby helping to transform MoC into Nigeria’s leading Sports Digital Media company. The Digital Media Manager will develop & execute MoC’s global content strategy across 3 key areas: (1) Multimedia production across MoC’s Talent Search & Elite Athletics Competitions, (2) Branding & PR support of MoC-trained and/or managed Athletes, through local & global multimedia content, and (3) MoC’s coverage of international events such as Olympics, World Champs, Commonwealth Games, African Champs etc.
The role requires a pro-active, energetic candidate with prior experience in Multimedia Production, Content Optimisation & Social Media Management – prior experience and/or interest in sports media & marketing is also beneficial. It’s an opportunity to play a pivotal role in Nigeria’s current Athletics resurgence in the run up to the Paris 2024 Olympics, maintain MoC’s position as Africa’s leading Athletics Media platform, and extend this to other sports.
Responsibilities
A) Overall Management of MoC Media
i)Strategic Planning & Execution: Support the development and execution of high-quality strategy and content for MoC Media, including:
a. Support the development and implementation of MoC’s digital media strategy and create actionable plans to grow MoC’s online presence including Facebook, Twitter, Instagram, YouTube, TikTok & Website, cataloguing and optimising MoC’s existing and future sports content for maximum brand impact and for the development of multiple streams of content monetisation.
b. Support Digital Media Manager on all content on MoC online platforms, from MoC’s Team of Sportswriters, Photographers, Videographers & Graphics Designers to ensure creation of quality content, coordinated sharing of all types of content (written, audio, image, video), regular updates on each platform, increased fan/follower engagement & prompt responses to online queries.
c. Use of Social Networking analytics tools such as Google Analytics, Facebook Insights, WordPress Stats, Twitter Counter, etc to measure traffic activity and gain insights to improve content and traffic.
d. Ensure brand consistency through tone, voice and message in accordance with brand guidelines, continuously discover & implement new editing technologies and industry best practices to maximize efficiency and identify and respond to threats & opportunities in user-generated content surrounding the company.
B) Digital Media Management for MoC Competitions
i) Development of Media for MoC’s major brand assets in terms of competitions.
ii) Management of all Media aspects of running MoC Competitions in Nigeria, including:
a. Develop each MoC event as innovative Digital product with full professional video production, live coverage & commentary, photography, online streaming & social media, while developing multiple monetisation sources online.
b. Support video production & marketing for MoC Competitions, Athletes & International Media, managing MoC’s videography team by providing scriptwriting, direction and overall strategy videos to be published.
c. Event promotion supported by MoC multi-media production (journalism, photography & videography) of event and leveraged by partnerships with nationwide media platforms across TV, Radio, Print and Online.
C) MoC Athlete Branding & PR
i) Support MoC Media’s activities of MoC’s Athlete Management services for MoC trained and managed Athletes, including prospective & current Olympians and US Collegiate Athletes of Nigerian and other nationalities, developing exciting viral video, photo and written content to support in the management of each of their brands:
a. Creative decision-making for the content creation for Athletes’ branding & PR, and develop in-depth knowledge of MoC’s existing content for each Athlete, while recognizing future content opportunities from training, competitions, etc.
b. Implement publicity strategies for all MoC Athletes & Programmes such as MoC Track Club and After School Athletics Programme (ASAP) and support communications with MoC’s existing & prospective Athlete sponsors.
Requirements
- A bachelor’s or master’s degree in any discipline (Degrees in Communication, Marketing, Journalism, Public Relations or related field would be beneficial but not required).
- Minimum of 3-5 years’ work experience, preferably in Digital Media, Marketing and/or Communications, with at least 2-3 years of in-depth knowledge and understanding of Social Media platforms deployment for maximum impact.
- Specific experience with video production (writing and directing) as well as experience in managing content creation, development & publishing, building online communities and monetising online traffic would be highly beneficial.
- General work experience in sports, media or entertainment industries and/or a demonstrated passion or interest in Sports Media would be an advantage.
- Prior Experience and interest in Athletics (Track & Field) beneficial but not required.
- Working knowledge of Microsoft Office, especially Word, Excel & PowerPoint.
- Exceptional communication abilities – excellent oral, written, and interpersonal.
- Strong visioning, strategic planning, implementation ability and effective under pressure (good time management skills), results oriented and proactive with ability to multitask.
Application & Deadline
Send your CV and Cover Letter to [email protected], with ‘MoC Digital Media Manager” as the email subject. The application deadline is Friday 18th August 2023. Only shortlisted candidates would be contacted.
